Three services
Build. Transform. Share.
We build products, transform teams, and share what we learn.
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Collaborate or partener on vison
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You are a specialist, an operator, a pilot, etc, share your knowledge about the field, your issues, or your vision.
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You want this framework in your own product development.
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Diagnose design leadership and culture
“Where are we losing value, alignment without realizing it?”
We dive into your team, process, and culture.
Qualitative and qualitative research
Innivation and design maturity assessment
Strategic misalignment diagnostic
Strategy–Product–Usage alignment map
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Apply framework, methods and tools
“How do we make better experience and operational centered solutions?”
Domain-specific Design Decision Framework
Decision Criteria Matrix
UX & Human Factors Method Selection Guide
Design Review & Governance Templates
Traceability Model
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Prove values and impacts
“How do we justify decisions, and trade-offs internally and externally?”
Product Adoption Measurement Model
Customer Experience & Satisfaction Evolution Framework
Team Alignment & Sense-Making Assessment Framework
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Research projects and academic partnerships
Collaboration on scientific research and experimental studies.
Design methods and frameworks
Human-centered systems in critical contexts
Artificial Intelligence in critical solutions
Usage studies, field research and experimentation
Cross-disciplinary research (design × engineering × cognitive sciences x human sciences x business)
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Courses on UX, Human Factors, systems thinking and strategic design
Design for complex, critical and real-world contexts
Research-driven and practice-oriented teaching
Adapted to academic programs or professional education
Design workshops to explore complex challenges
Decision framing and trade-off exploration
Short formats (1–3 days) or intensive sprints
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Conferences, panels and academic events
Invited talks, keynote presentations and session chairing.
Strategic design and decision-making in complex systems
Human factors, safety and real-world usage
Bridging research, industry and practice
Design governance and leadership
Let’s talk.
Have a need ?
Based in Orange County, California.
Working with teams across North America and Europe.
